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    About Us

    Our Mission

    At Master, we create value by integrating our products and services and providing optimal HVAC-R solutions. With our employees, customers, suppliers and shareholders, we come together to drive the industry forward. Ultimately, our mission is to be the partner of choice for all of our stakeholders.

    We have sixteen (16) sales offices across Central and Eastern Canada to support you with your commercial, industrial and institutional projects.

    We have hundreds of highly skilled engineers and specialists to help you with your applied and commercial applications. We are a premiere manufacturer’s representative with a solid array of superior products and the expertise to support you in your large bid-and-specification / design-build and small design-build / design assistance. We add value from product selection, project management all the way through to start-up support and supervision. Furthermore, our unique value proposition is that this expertise is supported by a vast branch network and inventory for any of your parts needs and quick shipment for many commercial and industrial products.

    Canadian, Business Solutions
    Leadership Team

    Rolland Grenier

    Senior Vice President, Business Solutions With a degree in mechanical construction, Rolland Grenier has seen his career marked by working for a high tech heating & ventilation manufacturer where he started as a draftsman and estimator, to subsequently being appointed to the joint position of sales director and general manager. These latter roles allowed him to put to use and improve his knowledge of the North American market, a major asset for The Master Group which he joined in 2011 as Products Director, Hydronic Heating, a fast growing sector for which he possesses great expertise. His outstanding strategic vision, management of sales operations, technical skills, product and market knowledge, and his dedication earned him a senior management position in December 2012 as Vice-President, Sales Montreal.

    Mat Brown

    Vice President, Business Development and Products Holder of a Bachelor’s degree of Applied Science in Mechanical Engineering from the University of Toronto, Mat joined The Master Group in October 2020 as an Industrial Sales Manager. With 12 years of experience as a partner at EFI Concepts, an Ontario-based company acquired in 2020, he quickly brought his leadership skills to our company as well as his expertise in the application of HVAC-R products dedicated to industrial, environmental, and institutional Business Solutions. Mat has been Vice-President of Business Development and Products since February 2022.

    Marc Gagnon

    Vice President, Business Solutions Sales, Eastern Canada With a building mechanics degree from CEGEP de St-Hyacinthe, Marc Gagnon has never ceased to take up the challenges that have been entrusted to him over the years. Starting his career in 2002 with The Master Group as a Product Director, he continues to perform by successively holding the positions of Ventilation Sales Director, and then Industrial Commercial Director for Montreal. Until very recently, he held the position of Regional Sales Director for Montreal, including interim responsibility for the Quebec City region. As a key player in the development of commercial, industrial, and institutional solutions, Marc’s exceptional know-how, leadership skills, and strong dedication to the customer and the company earned him a senior management position in September 2021 as Vice President of Business Solutions Sales for Eastern Canada.

  • Over 70 Years Of Expertise Over 70 Years
    Of Expertise
    Wide Selection Of Products Wide Selection
    Of Products
    Customer
    Service Experts
    A Network Of More Than 50 Branches A Network Of More
    Than 50 Branches
  • © 2024 The Master Group | The largest independent distributor of air conditioning, heating, geothermal, ventilation and refrigeration in Canada
    in the residential, commercial, industrial and institutional sectors.