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Canadian, Business Solutions
Leadership Team
Rolland Grenier
Executive TeamSenior Vice President, Business Solutions With a degree in mechanical construction, Rolland Grenier has seen his career marked by working for a high tech heating & ventilation manufacturer where he started as a draftsman and estimator, to subsequently being appointed to the joint position of sales director and general manager. These latter roles allowed him to put to use and improve his knowledge of the North American market, a major asset for The Master Group which he joined in 2011 as Products Director, Hydronic Heating, a fast growing sector for which he possesses great expertise. His outstanding strategic vision, management of sales operations, technical skills, product and market knowledge, and his dedication earned him a senior management position in December 2012 as Vice-President, Sales Montreal.
Mat Brown
Executive TeamVice President, Business Development and Engineering Holder of a Bachelor’s degree of Applied Science in Mechanical Engineering from the University of Toronto, Mat joined The Master Group in October 2020 as an Industrial Sales Manager. With 12 years of experience as a partner at EFI Concepts, an Ontario-based company acquired in 2020, he quickly brought his leadership skills to our company as well as his expertise in the application of HVAC-R products dedicated to industrial, environmental, and institutional Business Solutions. Mat has been Vice-President of Business Development and Products since February 2022.
Marc Gagnon
Executive TeamVice President, Business Solutions Sales, Eastern Canada With a building mechanics degree from CEGEP de St-Hyacinthe, Marc Gagnon has never ceased to take up the challenges that have been entrusted to him over the years. Starting his career in 2002 with The Master Group as a Product Director, he continues to perform by successively holding the positions of Ventilation Sales Director, and then Industrial Commercial Director for Montreal. Until very recently, he held the position of Regional Sales Director for Montreal, including interim responsibility for the Quebec City region. As a key player in the development of commercial, industrial, and institutional solutions, Marc’s exceptional know-how, leadership skills, and strong dedication to the customer and the company earned him a senior management position in September 2021 as Vice President of Business Solutions Sales for Eastern Canada.
Allard Vegter, P. Eng., LEED AP
Vice President, Business Solutions Sales, Central Canada Allard, armed with a Bachelor’s degree in Mechanical Engineering from Queen’s University started with The Master Group in October 2020. Drawing from 30 years of experience in the industry including a rich 12-year tenure as a partner at EFI Concepts, a reputable Ontario-based firm acquired in 2020, he initially assumed the role of Commercial and Applied Sales Manager before transitioning into the position of Regional Director for the Greater Toronto Area. Allard's strategic acumen and exceptional performance swiftly garnered recognition, culminating in his appointment as Vice-President of the Business Solutions Sales Teams for the Central Region in December 2023. His unwavering dedication, coupled with a profound understanding of market dynamics and customer needs, positions him as a driving force behind our company's ongoing growth and success.
